Digital marketing is an ever-growing segment within the Marketing arena. It encompasses every channel of Marketing: Search Engine Optimization (SEO), Social Media, Mobile Applications, Affiliate Marketing and Branding/ Merchandising. It is also referred to as digital customer relationships. Digital marketing is simply the part of promotion that uses modern digital technology like mobile phones, desktop computers and other digital devices and platforms to advertise products and services directly to the end-user.
The most common digital channels include Search Engine Optimization (SEO), Pay Per Click (PPC) and Affiliate Marketing. Among these three, PPC and SEO are the most popular. The success of any one campaign relies heavily on the selection of targeted keyword phrases and advertisements. These search engine marketing campaigns involve pay per click campaigns and usually come in two types: Cost per click (CPC) campaigns and Cost per action (CPA). In cost per click (CPC) campaigns, advertisers pay the host site only when a visitor clicks on their advertisements; whereas in CPA campaigns, advertisers pay only when a lead is generated. Both types of campaigns are very effective. You can get more information about https://digitalvar.es/.
Social Media is some of the fastest growing medium for digital marketers to advertise their businesses. They provide an easy and inexpensive way to get the name of a business and brand out to the target audience in no time. Most social media platforms enable digital marketers to create profiles, which can be used for creating targeted campaigns. Many such platforms also allow the publishing of multiple-media content, such as video, text and images. Examples of popular social media platforms include Facebook, Twitter, LinkedIn and Pinterest.
Mobile Apps has evolved significantly in the recent years. As more people carry cellular phones, they are becoming the ideal advertising platform for digital marketing. Popular examples of popular mobile apps include: Foursquare, Yelp, Evernote, Google Maps, iSwipe and Syngenta. Social media websites are emerging as the most convenient ways to interact with the target audience. The use of social media platforms such as Twitter, Facebook and LinkedIn allows digital marketers to reach out to a wider range of their target audiences, thereby maximizing on their advertising budgets. There are also a number of apps that help digital marketers manage their digital campaigns across various platforms.
Digital marketing is gaining importance as traditional media are failing to gain a firm foothold in the online market. The purpose of traditional ads is to capture the attention of the target audience and persuade them into clicking on the ad. With increased levels of Internet usage and broadband connections, it is evident that the target audience has grown. It is essential for a digital marketing agency to create a competent mix of content, including keyword rich ads, content that is relevant to the audience and graphics, so that they can easily be read by people browsing the Internet. It is essential for the digital marketing agencies to maintain a competitive environment for the digital ads to be effectively managed.
The digital marketing strategy should include a good user journey from the creative team to the ad campaign itself. The user journey starts with the concept development, where creatives to come up with exciting and unique ideas for ads and content. After the concept development, the creative team moves on to the creative process which includes concept mapping, wire framing, and action plans.